Finally, the perfect therapy for the anti-blogging real estate agent – one dose of Realty Blogging by Richard Nacht and Paul Chaney will do the trick!  After literally devouring this succinct paperback in just two day’s time and soaking its pages with my trusty yellow highlighter (the one with the handy little sticky tabs built in the handle), I promptly ordered additional copies that I have stuffed in my purse for emergency distribution.  Good thing, since blog emergencies are running rampant amongst the real estate community these days.

I have to say that I feel a little evangelistic amongst the real estate population, carrying this book around, cleverly initiating blogging conversations among the (can I call them) “anti-bloggers” starting off slowly with loaded questions and then unraveling my plan for conversion.  I leave them hungry for more information and then turn back to offer them the book, the guide, the “treatment”, Realty Blogging, assuring them that this easy read will be the cure for their blogging anxiety, questions and resistance. A cause well-worth the $14 donation, as far as I am concerned!

Dramatic, yes, but if you are on the proverbial real-estate-blogging fence faced with the fears of adapting to new technology, intimidated by your fear of professional “transparency” and not quite convinced that blogging is an effective use of your time, then do yourself this one favor – read Realty Blogging.  But don’t take my word for it.  Check out the introduction written by Brad Inman of Inman News or the numerous reviews posted to the Real Estate Network, Active Rain.

Why am I so passionate about this particular read?  This book was easy to understand, provided compelling reasons for agents to begin their blogs, and, most importantly, related all instruction and examples for blogging directly to the real estate environment.  An agent would walk away from this read with concrete evidence of the necessity of real estate blogging, an understanding of the lingo, the confidence to begin blogging and the necessary resources to get started.

Instead of carrying on highlighting compelling points and key explanations from the book, I’d rather the time be spent reading the actual words of Nacht and Chaney.  Not only is their presentation unbeatable, but as I flipped through the pages to identify key points to mention, I realized that there is scarcely a page in the book that didn’t have my highlighter markings, exclamation points and sticky tabs flickering off the pages.

The case for real estate blogging is clear and now there are no excuses.  The anti-blogging vaccine is here!  As for me, I lay to rest one tired, dried-up, well-loved highlighter - a sacrifice I am willing to make for the delivery of would-be real estate bloggers everywhere.